Can I render google tag manager scripts server side?
I'm looking into google tag manager and would like to avoid making a request from the client to render the tags. Is it possible to request the tags from GTM on the server and render them up front?
google-tag-manager
asked Jan 2 at 15:59
DanDan
2,57911429
add a comment |
I'm looking into google tag manager and would like to avoid making a request from the client to render the tags. Is it possible to request the tags from GTM on the server and render them up front?
google-tag-manager
asked Jan 2 at 15:59
DanDan
2,57911429
add a comment |
I'm looking into google tag manager and would like to avoid making a request from the client to render the tags. Is it possible to request the tags from GTM on the server and render them up front?
google-tag-manager
asked Jan 2 at 15:59
DanDan
2,57911429
I'm looking into google tag manager and would like to avoid making a request from the client to render the tags. Is it possible to request the tags from GTM on the server and render them up front?
google-tag-manager
google-tag-manager
asked Jan 2 at 15:59
DanDan
2,57911429
asked Jan 2 at 15:59
DanDan
2,57911429
asked Jan 2 at 15:59
DanDan
2,57911429
asked Jan 2 at 15:59
DanDan
2,57911429
asked Jan 2 at 15:59
DanDan
2,57911429
2,57911429
add a comment |
add a comment |
1 Answer
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No (*). Not only is GTM itself a client-side technology, most marketing tags likewise require to be run in the browser.
There are a few things like Google Analytics or Google Ads conversion tags that can be run on the server (although the implementation is very much different from the JS tags), but GTM has no part in that. If you want vaguely similar functionality to GTM that moves at least a part of your tags out of the client-side code you should look at a service like segment.com (I am not affiliated. Segment.com is not free).
(*) Not in any meaningful sense of the world. Just to cover every angle, you could download the GTM javascript file and run it in a headless browser on the server or something similarly stupid, but there would be no point, and I just mentioning it to pre-empt smartass comment to that effect.
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
add a comment |
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1 Answer
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No (*). Not only is GTM itself a client-side technology, most marketing tags likewise require to be run in the browser.
There are a few things like Google Analytics or Google Ads conversion tags that can be run on the server (although the implementation is very much different from the JS tags), but GTM has no part in that. If you want vaguely similar functionality to GTM that moves at least a part of your tags out of the client-side code you should look at a service like segment.com (I am not affiliated. Segment.com is not free).
(*) Not in any meaningful sense of the world. Just to cover every angle, you could download the GTM javascript file and run it in a headless browser on the server or something similarly stupid, but there would be no point, and I just mentioning it to pre-empt smartass comment to that effect.
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
add a comment |
No (*). Not only is GTM itself a client-side technology, most marketing tags likewise require to be run in the browser.
There are a few things like Google Analytics or Google Ads conversion tags that can be run on the server (although the implementation is very much different from the JS tags), but GTM has no part in that. If you want vaguely similar functionality to GTM that moves at least a part of your tags out of the client-side code you should look at a service like segment.com (I am not affiliated. Segment.com is not free).
(*) Not in any meaningful sense of the world. Just to cover every angle, you could download the GTM javascript file and run it in a headless browser on the server or something similarly stupid, but there would be no point, and I just mentioning it to pre-empt smartass comment to that effect.
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
add a comment |
No (*). Not only is GTM itself a client-side technology, most marketing tags likewise require to be run in the browser.
There are a few things like Google Analytics or Google Ads conversion tags that can be run on the server (although the implementation is very much different from the JS tags), but GTM has no part in that. If you want vaguely similar functionality to GTM that moves at least a part of your tags out of the client-side code you should look at a service like segment.com (I am not affiliated. Segment.com is not free).
(*) Not in any meaningful sense of the world. Just to cover every angle, you could download the GTM javascript file and run it in a headless browser on the server or something similarly stupid, but there would be no point, and I just mentioning it to pre-empt smartass comment to that effect.
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
No (*). Not only is GTM itself a client-side technology, most marketing tags likewise require to be run in the browser.
There are a few things like Google Analytics or Google Ads conversion tags that can be run on the server (although the implementation is very much different from the JS tags), but GTM has no part in that. If you want vaguely similar functionality to GTM that moves at least a part of your tags out of the client-side code you should look at a service like segment.com (I am not affiliated. Segment.com is not free).
(*) Not in any meaningful sense of the world. Just to cover every angle, you could download the GTM javascript file and run it in a headless browser on the server or something similarly stupid, but there would be no point, and I just mentioning it to pre-empt smartass comment to that effect.
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
answered Jan 2 at 18:52
Eike PierstorffEike Pierstorff
25.2k32447
25.2k32447
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
add a comment |
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
Just to be clear, I didn't want to execute the scripts on the server, only render them, for performance reasons
– Dan
Jan 3 at 10:30
1
1
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
In that case it might be easier to forego GTM altogether and just insert your tags into the source code of your page. This will save you the GTM boilerplate code (some 100KB unzipped) and a bit of DOM manipulation GTM does to insert the tags. This might give you a small performance boost at the expense of the convience that GTM provides (not sure if it's worth it, though).
– Eike Pierstorff
Jan 3 at 10:54
add a comment |
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